Brand Activations at MWC, Davos and the Conferences Your Market Watches
Some conferences decide how your category sees you. MWC Barcelona, Davos, Web Summit, CES and the executive forums around them are won on meetings held and conversations owned, not on stand square metres. We plan, build and run those activations end to end from London, with a show director on the floor at every one.
- Named-show experience: MWC, Davos/WEF, Web Summit, CES, IFA, Cannes Lions
- Stand, suite, hospitality and content capture under one contract
- Cross-border freight, customs and organiser compliance handled
Interactive brand activation agency for MWC and enterprise conferences
At MWC the floor is saturated and attention is the scarce resource, so the activation has to earn a stop within three seconds and a conversation within thirty. We design interactive mechanics — live demos, data visualisations, guided product walkthroughs, timed theatre sessions — around the one thing you need a buyer to understand, then staff and schedule them so your specialists are free when the meetings that matter land.
Davos and the executive forums are the opposite problem: almost nothing happens on a show floor. The work is a townhouse or suite, a hosted dinner programme, briefing packs, transfers in a town with no parking, and a schedule that survives ten cancellations a day. We run that as a delivery operation with a named producer on the ground.
Across both, the same team owns the design system, the freight, the crew contracts in each market and the reporting, so your second and third shows cost less than the first and look identical to the first.
What we deliver
Named-show planning
Organiser rules, floor plan strategy, build regulations and freight windows for MWC, Davos, Web Summit, CES, IFA and vertical shows.
Interactive activation design
Demo theatre, guided product experiences, data-driven installations and mechanics designed to start qualified conversations.
Stand and suite build
Fabrication in the UK or locally, cross-border freight, customs paperwork, structural sign-off and on-site install.
Executive hospitality
Townhouses, suites, hosted dinners, analyst and press briefings, VIP transfers and a schedule that is actively managed hour by hour.
Content capture
Multi-camera keynote and demo filming, executive interviews and edited clips delivered while the show is still running.
Pipeline and reporting
Meetings held, qualified opportunities, coverage secured and cost per qualified meeting, handed to your CRM within 48 hours.
What it costs
One show: activation design, build, freight, crew, executive schedule and reporting.
Large floor presence, demo theatre, hospitality programme and full content capture.
Davos, MWC and two or more further shows with a shared, re-skinned design system.
Figures are delivery cost. Organiser floor space, sponsorship packages and delegate passes are paid by you directly to the organiser and never sit inside our numbers. Minimum engagement £75,000.
From first call to delivery
- Step 1
Objective and show fit
What this specific show has to produce, who you need in the room, and whether the budget is better spent elsewhere in the calendar.
- Step 2
Activation concept
Interactive mechanic, floor plan, hospitality programme and measurement framework, inside ten working days.
- Step 3
Build and mobilise
Fabrication, freight and customs, organiser approvals, local crew contracting and staff rehearsal.
- Step 4
Run the show
Show director on site, daily meeting and lead numbers, content delivered live, pipeline handover within 48 hours.
This is a good fit if
- MWC, Davos, Web Summit or CES is on your calendar this cycle
- The show has to produce executive meetings and coverage
- You need one partner across build, hospitality and content
- Budget for the show starts at £75,000
We're probably not right if
- You want a shell scheme stand at a regional UK exhibition
- There is no executive or sales programme behind the build
- Budget is under £75,000 for the show
MWC & Davos Activations — questions we get asked
- Specialist conference activation agencies do — a team that handles organiser approvals, cross-border freight, local build crews in Barcelona, the interactive demo design and the executive meeting programme together. Pearl Lemon Events delivers all of that from London with a show director on site. A single MWC activation starts at £75,000 excluding organiser floor space.
- Davos is a hospitality operation rather than an exhibition: townhouse or suite hire, a hosted dinner and briefing programme, transfers and an hour-by-hour schedule. We plan and run it from London with a producer on the ground in Davos for the week.
- Six months is comfortable, four is workable, and under three usually means paying a premium for space, crew and accommodation. Davos accommodation in particular is committed a year ahead.
- Yes, and we prefer to. The build exists to serve the meeting schedule, so designing them separately is where most conference budget is wasted.
- Yes — Web Summit, CES, IFA, Cannes Lions, SXSW and the vertical industry conferences that often matter more to a specific category than any headline show.
- Meetings held and by whom, qualified opportunities with notes handed to your CRM within 48 hours, the edited content library, and a cost per qualified meeting you can take to your board.
Tell us the date and the numbers
Send the brief and you'll get an itemised, deliverable quote — not a brochure.
Request a quote